Insights that PBB can give your brand are, for example, whether people ended up on the website after seeing your branding video or perhaps made a purchase. But also the engagement rate . Do they like the expression? Do they click through and if so, how long do they stay? These are all valuable insights with which you can say a lot about the performance of your branding campaign. You can even roughly track the return on your branding spend. Compare website and purchase data with your branding spend in the same period. Do you see a growth compared to other periods without branding?
Then you can draw a cautious conclusion of what you as a brand really get in return from your campaign. And you can estimate your return on branding spend. When it comes to online branding, marketers often find it difficult to make the impact concrete. Yet many platforms today have multiple options to properly measure that impact. This is precisely job function email list the added value of PBB. By measuring the different metrics you can make very concrete how your online branding campaign is performing. google analytics logo Get started with Google Analytics 4 With regard to Google Analytics, do you still use Universal Analytics (UA) instead of Google Analytics 4 (GA4)? Then you miss opportunities!
Although GA4 is still in (open) beta, it offers more insight into your display & video campaigns . While UA only reports on click interactions, GA4 also makes it possible to gain more insight into view interactions. Are you too busy at the moment to learn all the ins and outs of GA4? Understandable. But in that case make sure that you at least create a GA4 account and set up the basics . Only then will you start collecting data. GA4 will become the new standard within 1 or 2 years. You don't want to end up in a situation where you barely have any insight into the recent results. Advertise on YouTube.